I'm Ilana Ovtchinikova, product designer, photographer, and compassionate human being. I have a mixed background in art, design, and psychology, as well as 12 years of leading web and product launches for companies like Meta, Apple, and Google as a digital producer. 

 

All of these backgrounds came together to be a perfect fit as a  product designer, where I could combine my intuitive understanding of human behavior together with my strategic analytical abilities and design skills to do something I absolutely love: creating beautiful experiences for people to enjoy!

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I believe in the power of a cohesive story, because it fosters community through intimate storytelling and authenticity. A strong narrative begins to shape the product itself, giving brands a purpose for being and followers something to relate to. My role is to design this intersection of people and brand, so that the experience is delightful, memorable, and keeps people coming back. 

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Beyond my passion for design, I also love cuddling my fluffy pup, creating beautiful spaces, woodworking, crafting, photography, meditation, hiking, rafting, and really just about anything outdoors. 

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